Image from Bludot.com
I always appreciate a fantastic advertising campaign that is artistic and original. The crew at Minneapolis based furniture company, Blu Dot, hit the ball out of the park with their latest marketing experiment labeled, “The Real Good Experiment.” In early November, the company took 25 chairs and dropped them off on the streets of Manhattan and tracked where they went…read on after the jump to see the documentary of the experiment and what happened to the chairs.
The chairs had GPS devices hidden to their bottoms and camera crews on rooftops catching the action as the chairs went on the move. What I love about the experiment are the conversations that occur with the new chair owners and each talk about what enticed them to take the chairs off the street. I think many of us have the “one man’s trash is another man’s treasure” moment, but man, if I picked this chair off of the street, I would think I had struck the curbside pickup jackpot!
Check out Blu Dot’s documentary and check out the “Real Good Experiment” on Twitter @realgoodchair: