Whether you love them for their authenticity to modern classics or hate them for making the price point of the classics without reach for most of Americans , Design Within Reach has been a leader in making stocked contemporary classics readily available for its customers With the recent economic downturn, however, the company has been struggling to figure out how to re-organize to bring back DWR to its original glory days. Fast Company published an article entitled, The Rise and Fall of Design Within Reach that chronicles the history behind the company, its prominent rise to be the leaders of modern classic retailers and the recent decline and struggles to keep the company on its feet. Makes one wonder how much longer we will get to enjoy the showroom in Uptown.
You can find Design Within Reach at:
2939 Hennepin Avenue South
Minneapolis, MN 55408
Phone: 612.827.0990